TOY + GAME DESIGN

CORPORATE / FREELANCE / CO-OP

Product work completed during my 6+ years in the toy industry

STAR WARS: YOUNG JEDI ADVENTURES

PJ MASKS

POTATO HEAD FAMILY

The Potato Head rebrand began as a collaboration between Krystal Sekula, Michelle Bradbury, Jamie Michalak, Susan Ring, and myself. We shared a vision of a Potato Head that was more than the sum of his parts, who could teach children and families that there’s no wrong way to play, and no wrong way to be. As the brand began to move in a new direction, I designed Potato Head Family to be the flagship item for our new inclusive brand identity.

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MR. POTATO HEAD GOES GREEN

As Hasbro’s first bioplastic toy, Mr. Potato Head Goes Green is a landmark step towards a more sustainable future. With his naturally textured potato body and tree-planting accessories, this Potato Head is our greenest spud yet!

In my time on the Playskool brand, one of the greatest challenges was bringing innovation to a brand with over 90 years of history. Working with Krystal Sekula, Michelle Bradbury, and Stephanie Batters Whitehead, we began to craft a vision for the brand that celebrates our heritage and infuses it with something new.